What We Do
Our clients rely on us to plan and execute communications campaigns that generate significant results by increasing brand awareness, and the media relies on us to keep them up to date on the "latest and greatest" in the industries in which we work. We specialize in the home decor, home accessories, giftware, fancy foods, fashion, fashion accessories, web shopping and outdoor categories.
Our Capabilities Include:
- Product placement in national, regional, and local media
- Proactive outreach to develop media relationships, seek out media opportunities, track placements as they occur, and increase brand awareness and product visibility
- Placement of feature and lifestyle stories to bring depth to a brand's image
- Media tours to introduce product to key media in face-to-face meetings
- Influencer seeding to get product to high visibility celebrities, media, and community leaders
- Trade show support to insure media (trade and consumer) and industry awareness of products and trends
- Strategic planning to identify and maximize opportunities with enough lead time to take advantage of them
- Special events to promote brand awareness and company visibility
- Retailer support to strengthen relationships and encourage company loyalty and growth
- Industry relations to increase brand and company recognition among investors,
competitors and partners - Grassroots programs to promote the brand at the consumer level
- Strategic partnerships to increase brand strength through relationships with complementary brands and companies